»Your Michigan Rental [http://www.yourmichiganrental.com]
YourMichiganRental.com was developed as part of the Cornerstone Alliance's First Choice Program to enhance the relocation experience of candidates and new hires seeking rental housing in the community.
GenFusion was tapped to work closely with the lead design firm; Luxe Design Group to develop the requirements and implement a robust solution to accomodate an easy to use rental website. Drupal was chosen as the solution and has allowed the team at Your Michigan Rental to highlight the area's best offerings in Michigan's great southwest . This solution required a commerce component, a robust search engine to allow for finding the perfect rental and an advertising system.
»Blue Star Highway [http://www.bluestarhighway.com]
BlueStarHighway.com underwent a major redesign to better serve it's Southwest Michigan clientele with increased social media presence, dynamic homepage, and eCommerce.
GenFusion was contacted to redesign Blue Star Highway and create efficiencies between all their social media outlets and partnerships. We were able to develop a comprehensive solution that let Blue Star Highway distribute content to their partners and through their social media avenues. The website was also built with eCommerce in mind and was built to work seamlessly to allow Blue Star highway's user to promote their events and businesses on the website.
»Cycle and Fitness [http://www.cycleandfitness.net/]
Cycle and Fitness is a full-service bike shop serving all manner of rider. They have 2 friendly neighborhood shops - one located in Niles, MI and the other in Saint Joseph, MI. Luxe Design Group asked GenFusion to help build a solution that would give Cycle and Fitness the ability to add and update the content of their website.
GenFusion worked closely with Luxe Design Group to develop the requirements and chose to use an open source content management system called Drupal. Putting this solution in place allowed the team at Cycle and Fitness to highlights their weekly group rides, any area events happening, and the product lines they carry. A 3rd party newsletter service called Emma was also integrated to give Cycle and Fitness the ability to stay in touch with their customers and let them know about future rides and sales that may be going on.
»EffortlessPlants.com [http://www.effortlessplants.com]
GenFusion, LLC. was contacted to build an eCommerce solution for EffortlessPlants.com. This eCommerce solution had to allow for consumer's to make purchases using Google Checkout as well as Paypal. EffortlessPlants.com also needed to be flexible in regards to adding and subtracting new products that they intended to sell. The ZenCart framework was chosen for this solution and customized to meet all the requirements for EffortlessPlants.com.
Using search engine optimization techniques combined with EffortlessPlants grass roots marketing campaign, traffic to the website has tripled since it's launch.
»Spark of the Game [http://www.sparkofthegame.com]
Spark of the Game is an outfitter of school uniforms, sports teams, and businesses. For the past 5 years Spark of the Game has been operating without an internet presence. They decided that they wanted to create an e-commerce site on a small budget.
GenFusion, LLC. met with Spark of the Game to determine how to bring their business online in the most efficient way on their small budget. After spending some time gathering requirements, GenFusion, LLC. provided a phased in solution that allowed Spark of the Game to start to develop their online presence with minimal investment. Currently after phase 1 the site consists of an administration tool which allows Spark of the Game to set up a customized section of their site for each school, sports team, or business that they sell clothes for. This site allowed Spark of the Game to secure business with Payless Shoe Source, a Fortune 500 company, to supply their branded company wear nationally.