Jul 30, 2010

»Cycle and Fitness [http://www.cycleandfitness.net/]

 Cycle and Fitness is a full-service bike shop serving all manner of rider. They have 2 friendly neighborhood shops - one located in Niles, MI and the other in Saint Joseph, MI. Luxe Design Group asked GenFusion to help build a solution that would give Cycle and Fitness the ability to add and update the content of their website.

 GenFusion worked closely with Luxe Design Group to develop the requirements and chose to use an open source content management system called Drupal.  Putting this solution in place allowed the team at Cycle and Fitness to highlights their weekly group rides, any area events happening, and the product lines they carry.  A 3rd party newsletter service called Emma was also integrated to give Cycle and Fitness the ability to stay in touch with their customers and let them know about future rides and sales that may be going on.


»EffortlessPlants.com [http://www.effortlessplants.com]

 GenFusion, LLC. was contacted to build an eCommerce solution for EffortlessPlants.com. This eCommerce solution had to allow for consumer's to make purchases using Google Checkout as well as Paypal. EffortlessPlants.com also needed to be flexible in regards to adding and subtracting new products that they intended to sell. The ZenCart framework was chosen for this solution and customized to meet all the requirements for EffortlessPlants.com.

Using search engine optimization techniques combined with EffortlessPlants grass roots marketing campaign, traffic to the website has tripled since it's launch.


»Spark of the Game [http://www.sparkofthegame.com]

 Spark of the Game is an outfitter of school uniforms, sports teams, and businesses. For the past 5 years Spark of the Game has been operating without an internet presence. They decided that they wanted to create an e-commerce site on a small budget.

 GenFusion, LLC. met with Spark of the Game to determine how to bring their business online in the most efficient way on their small budget. After spending some time gathering requirements, GenFusion, LLC. provided a phased in solution that allowed Spark of the Game to start to develop their online presence with minimal investment. Currently after phase 1 the site consists of an administration tool which allows Spark of the Game to set up a customized section of their site for each school, sports team, or business that they sell clothes for. This site allowed Spark of the Game to secure business with Payless Shoe Source, a Fortune 500 company, to supply their branded company wear nationally.


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